How I Market Miami Beach Condos

Miami Beach Real Estate Web Marketing

To effectively market Miami Beach real estate ' mainly luxury Miami Beach condos ' I have invested a considerable amount of money and time developing one of the most informative Miami Beach real estate resources with KevinTomlinson.com.

How many independent Realtors, not real estate firms, but individual brokers, can you find who've spent nearly six figures building their website and optimizing it to be found readily by sellers and buyers all over the world? Probably one or two, somewhere in the universe, including me.

Why should you care? Because 70+ percent of all real estate searches begin on the web, and KevinTomlinson.com is a highly trafficked, high-ranking site on the major search engines. Additionally, I employ other top-producing web marketing strategies that work in harmony with my site to bring even more sellers and buyers together. Maintaining the currency and usefulness of the information on KevinTomlinson.com is my number one marketing priority. Equally as important, I've found the balance between the latest technology and the fundamental human touch.

back to top

EWM's Art of Marketing

EWM is widely regarded as one of the nation's most innovative and creative real estate concerns. That's why we view marketing as an art form. EWM utilizes a combination of the latest technology, coupled with one-of-a-kind, proprietary tactical marketing strategies that include direct mail, local, regional, national, and international advertising and targeted events. We have access to every available real estate data bank, including research and the latest market trends, allowing us to gear a plan specifically to your objectives.

On average, someone from EWM appears in the news every day of the year. From insightful comments in publications such as the Wall Street Journal, to expert advice on current market trends, the goal of EWM's comprehensive public relations programs is to clearly convey that our management team and associates are the industry's most professional and knowledgeable.

Searching for homes online is a way of life. That's why EWM's award-winning website, www.ewm.com, is among the industry's most comprehensive. Our online marketing techniques are so advanced that there isn't a day that goes by where a property is not sold or purchased, solely on EWM Internet transactions.

back to top

Viral Communication

Add to my Madison Avenue promotion strategies my ongoing dialogue with the Who's Who of Miami Beach real estate, and watch good old-fashioned word-of-mouth or 'viral' marketing go to work for you. Everyone who knows me knows I like to communicate via my extensive database of buyers, sellers, investors, developers and brokers. A few calls or a networking meeting, like my membership in Miami-Dade's Master Brokers Forum, is all it takes to get the ball rolling.

back to top

Database Marketing

Using a subscribers-only proprietary database that I've built from scratch over the last ten years, I am in constant print and e-mail communication with a fast-growing network of South Florida real estate enthusiasts from around the globe, bringing them up-to-the-minute news and developments about Miami Beach's luxury condo properties.

In marketing, reach and frequency of your message is everything, and I make sure buyers and sellers have the information they need, when they need it, and often before they can get it anywhere else. And the interplay between my database and web marketing is producing spectacular results for my clients.

back to top

Print Advertising

For more than a decade, I have run an ongoing campaign of sizeable image display ads in a variety of prominent publications to complement my other marketing tactics. Like everything I do in communications, these leading-edge visuals and messages have attracted the kind of attention you want your listing to: fast, focused and phenomenal.

back to top

Media Relations

A tour of my Press Portfolio section of this site reveals the local and national media's repeated trust in me as an expert advisor on Miami Beach luxury condos, and the South Florida real estate market as a whole. My regular appearances as a leading news source have generated the type of credibility and visibility that money can't even buy, but in any business, great marketing and PR means nothing if you don't have the reputation, integrity and substance to back it up. Just ask my clients.

back to top

Individual Brand Identity

Too many Realtors are identified solely by the firm for which they work. When they market or advertise, their company logo and property photo are bigger than their own picture or personal contact information. I am grateful for my association with EWM, and all the exceptional resources I can offer you because of it. I also realized long ago the importance of having a distinguished and separate brand identity for Kevin Tomlinson as a luxury real estate expert.

That's why I've spared no expense to engage the finest marketing professionals and programs in the business to carry out my vision. This website, my Press Portfolio section and all the marketing samples on these pages display my devotion to first-class brand-building, which means optimum exposure for your listing and up-to-date Miami Beach real estate information.

back to top