How I Market Miami Beach Condos

Web Marketing

To effectively market luxury Miami Beach condos worldwide, I invest significant money and time developing and redeveloping one of the most informative and complete Miami Beach real estate resources: KevinTomlinson.com.

How many independent Realtors -- not real estate firms, but individual brokers -- spend deep into the six figures building their website and search engine optimizing it to be found readily by sellers and buyers everywhere? Probably one or two other than me.

Why should you care? Because 85+ percent of all real estate transactions begin on the Web, and KevinTomlinson.com is a highly trafficked, high-ranking site for key Miami Beach real estate search engine terms.

I also employ other top-producing Web marketing strategies that work in harmony with my site to bring even more sellers and buyers together. But equally as important, I've found a balance between applying the latest technology and the fundamental human touch.

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Individual Brand Identity

Too many Realtors are identified primarily by the firms for which they work. When they take part in mass marketing, their company's logo is bigger than their personal contact information, and their listings are obscured by a sea of others.

I am grateful for my association with world-class marketer ONE Sotheby's International Realty, and all the exceptional resources and visibility I can offer you because of it. I also realized early-on the importance of having a distinguished and separate brand identity for Kevin Tomlinson as a luxury real estate expert.

That's why I've spared no expense to engage the finest communication professionals and programs in the business to carry out that vision. This website and the rest of my marketing plan is my commitment to building top-of-mind awareness for your Miami Beach condo deal.

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Social Communication

In this digital age of old and new media convergence, networking has taken on a whole new meaning. Face-to-face relationship building can't be replaced by social media, but nothing can beat the speed to market and depth of distribution that viral messaging on Facebook, Twitter, LinkedIn, YouTube and a Blog can.

It takes thoughtful use of traditional and contemporary client communication methods to strike the perfect balance, and I've been honing that skill for the last 15 years. As an early adapter with more than 6,000 total followers, I stay at the front of the social media curve, but not so far out that I lose sight of the person-to-person contact that brings technical transactions to life.

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Media Relations

My Press Portfolio reveals the local and national media's ongoing trust in me as a leading advisor on Miami Beach and South Florida luxury real estate, and the national industry as a whole.

My appearances in such publications as The Wall Street Journal, The New York Times, BusinessWeek, Robb Report, Forbes.com, USA Today, The Huffington Post and the International Herald Tribune generate the type of credibility and visibility that money can't even buy. But in any business, great marketing and PR means nothing if you don't have the reputation and substance to back it up.

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Database Marketing

Using a proprietary database that I've built from scratch over the last 15 years, I am in regular communication with a fast-growing network of Miami Beach real estate enthusiasts from around the globe, bringing them up-to-the-minute news and developments about luxury condo properties in South Florida.

In marketing, reach and frequency of your message is everything, and I make sure my buyers and sellers have the information they need, when they need it and often before they can get it anywhere else. The interplay between my database and Web marketing is producing notable results for my clients.

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Print Marketing

During my career, I have advertised in high-visibility newspapers and magazines, created breakthrough direct mail campaigns, produced corporate-level brochures and designed other print marketing that pops exclusively for my individual brand.

Like everything I uniquely aim to do in communications, these leading-edge visuals and messages have attracted the kind of attention you want your listing to: fast, focused and phenomenal.

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ONE Sotheby's International Realty

The Sotheby's International Realty brand was rated the most prestigious real estate company by high-net-worth consumers in the Luxury Institute's 2008 Luxury Brand Status Index survey. The company has also received many acclaimed awards for best-in-class franchise marketing.

ONE Sotheby's International Realty's marketing plans are designed to give sellers maximum exposure in local and international markets. When you choose to work with me and my company, you gain access to our huge and widespread network, which gives your property listing circulation on a global level.

Sotheby’s International Realty has a long history of exceeding the expectations of the world’s most discerning clients. Since the founding of Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer of the most valuable and noteworthy possessions anywhere.

Our ability to promote fine and unique homes is unsurpassed. With the best in print materials, international advertising and a superior Web presence, ONE Sotheby’s International Realty has unparalleled reach to get your property in front of the most qualified buyers in the market.

As a leading real estate company in the luxury online space, we can showcase your property in a light consistent with the beauty and distinction it deserves. Superior photography, state of the art functionality and enhanced property profiles make our site a premier luxury real estate experience for more than 400,000 unique monthly visitors seeking extraordinary homes around the corner and the world.

Our print media partners includes some of the finest publications such as The New York Times, The Wall Street Journal, Architectural Digest, Departures, Four Seasons, Gourmet, Robb Report, Wine Spectator, House Beautiful, O at Home, Travel + Leisure Golf, Unique Homes, Dupont Registry and CountryLife. These offerings solidify our clients' position on the forefront of luxury home marketing.

The goals of the Sotheby’s International Realty public relations department include positioning our network and famous brand at the epicenter of expertise in luxury real estate. Many of our property listings gain national and international media attention because of price, historical significance and uniqueness.

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