How I Market Miami Beach Condos
I deploy a strategic blend of conventional and high-tech/high-touch marketing and communication methods to draw the right kind of attention to your property sale.
With KevinTomlinson.com, I invest considerable money and time developing for buyers and sellers one of the most comprehensive Miami Beach real estate resources.
Individual Brand Identity
Many Realtors are recognized firstly by the firms for which they work. I've spent years creating standout marketing that distinguishes my clients and I from the masses.
From a strong following on Facebook, Twitter, LinkedIn, YouTube and my Blog to good old-fashioned word-of-mouth advertising, I mix old and new media with purpose.
The local and national media trusts me as a regular expert advisor on Miami Beach real estate. The more visibility for my brand, the more attention for my clients.
Over the years, I've gathered a proprietary collection of luxury Miami Beach real estate influentials: buyers, sellers, developers, brokers, industry experts... people who matter.
To effectively market luxury Miami Beach condos worldwide, I invest significant money and time developing and redeveloping one of the most informative and complete Miami Beach real estate resources: KevinTomlinson.com.
How many independent Realtors -- not real estate firms, but individual brokers -- spend deep into the six figures building their website and search engine optimizing it to be found readily by sellers and buyers everywhere? Probably one or two other than me.
Why should you care? Because 85+ percent of all real estate transactions begin on the Web, and KevinTomlinson.com is a highly trafficked, high-ranking site for key Miami Beach real estate search engine terms.
I also employ other top-producing Web marketing strategies that work in harmony with my site to bring even more sellers and buyers together. But equally as important, I've found a balance between applying the latest technology and the fundamental human touch.
Individual Brand Identity
Too many Realtors are identified primarily by the firms for which they work. When they take part in mass marketing, their company's logo is bigger than their personal contact information, and their listings are obscured by a sea of others.
I am grateful for my association with world-class marketer Calibre International Realty, and all the exceptional resources and visibility I can offer you because of it. I also realized early-on the importance of having a distinguished and separate brand identity for Kevin Tomlinson as a luxury real estate expert.
That's why I've spared no expense to engage the finest communication professionals and programs in the business to carry out that vision. This website and the rest of my marketing plan is my commitment to building top-of-mind awareness for your Miami Beach condo deal.
It takes thoughtful use of traditional and contemporary client communication methods to strike the perfect balance, and I've been honing that skill for the last 15 years. As an early adapter with more than 6,000 total followers, I stay at the front of the social media curve, but not so far out that I lose sight of the person-to-person contact that brings technical transactions to life.
My Press Portfolio reveals the local and national media's ongoing trust in me as a leading advisor on Miami Beach and South Florida luxury real estate, and the national industry as a whole.
My appearances in such publications as
The Wall Street Journal, The New York Times,
BusinessWeek, Robb Report, Forbes.com, USA Today, The Huffington Post and the
International Herald Tribune generate the type of credibility and visibility that money can't even buy. But in any business, great marketing and PR means nothing if you don't have the reputation and substance to back it up.
Using a proprietary database that I've built from scratch over the last 15 years, I am in regular communication with a fast-growing network of Miami Beach real estate enthusiasts from around the globe, bringing them up-to-the-minute news and developments about luxury condo properties in South Florida.
In marketing, reach and frequency of your message is everything, and I make sure my buyers and sellers have the information they need, when they need it and often before they can get it anywhere else. The interplay between my database and Web marketing is producing notable results for my clients.
During my career, I have advertised in high-visibility newspapers and magazines, created breakthrough direct mail campaigns, produced corporate-level brochures and designed other print marketing that pops exclusively for my individual brand.
Like everything I uniquely aim to do in communications, these leading-edge visuals and messages have attracted the kind of attention you want your listing to: fast, focused and phenomenal.